The conclusion of Toye's book started with a bit on empowerment. Toye suggests that one can improve their communication skills through attention to simple rhetorical techniques that have proved effective for thousands of years.
This being said, you can't become an incredible orator just by following a checklist of known rhetorical techniques. It takes the right amount of technique given at the right time. Also, the effectiveness of rhetoric isn't limited to just the orator, societal factors also influence effectiveness. It's argued that rhetoric is a social phenomenon, and that its reception depends on the norms in operation in the culture that it's delivered in. Although, ultimately, it's inherently unpredictable.
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